WHAT'S UP

From Weekly Activity by restaurants and other CANVAS members  to Holiday open/closed reports, and a history of events, activities, Research Days to learn from what you may not have had the opportunity to attend, and more. This is where you can find it!

Click on what you want to know in the left menu!

And below are link(s) to articles we have found that are interesting that you may wish to download.

GREAT WINE CAPITALS Market Survey Report 2011. (Click to download.)
*Note bullet three under the Conclusions.

As we see it, promotion of your winery is a triangle, made of of:
1) the Visitors Bureau/Destination Council which reaches out to advise and entice travelers and wine enthusiasts to come to Wine Country,
2) the Vintners Organizations who reinforce the regional brand as well as support their Members Brands in their outreach efforts (as well as support political efforts to the support Wine industry)
3) And third, The Concierge Alliance and Associations whose mission it is to assure that the visitor, once in Wine Country, has an outstanding time so they will return and spread the word to friends about the exciting experience of visiting Wine Country.

Together we all serve our regions.